Defaqto
Investments, Performance and Analysis
Defaqto Investments, Performance and Analysis
Defaqto
has grown very significantly over the last few years but with
the increasing emphasis on electronic media for the transmission
of financial and insurance data, it was felt it was time to
establish a new identity to take the business forward.
Defaqto
wanted the new identity to retain the founding values of the
business but to have higher impact and awareness and to be
more easily utilised in electronic format. The transition
to the new name was planned to coincide with the new suite
of internet products that the company is launching.
The
new name is Defaqto, derived from the latin words de facto,
which literally mean “about the facts”. The spelling
of the name reflects the company’s involvement in solving
the “frequently asked questions” that are central
to the financial and insurance industries.
While
Defaqto is the new company name, the names of the company’s
core products, Aequos, PolicyGen and IFA Counsellor and FundTracker
remain unchanged.
For
further information on Defaqto Investments, Performance and
Analysis visit the Defaqto website.
|
