Vision
Express Grand Advantage Card
Vision Express Grand Advantage Card
The
Vision Express Grand Advantage Card was introduced last year
after its success in Vision Express' sister stores in France,
allows the cardholder and their family to enjoy a 10 per cent
discount in 300 outlets in the UK, Ireland and Europe for
an initial £20 fee.
Bernhard
Nuesser, chief executive of Vision Express, told Optician
uptake of the card was four customers in 10, with around 70,000
cards in circulation in the UK and Ireland today after achieving
cards sales of 62,337 this year alone.
'The
Grand Advantage card is the first of its kind in the UK optical
market today,' he said. 'It offers our customers genuine benefits
for themselves and their family, and with our European network
of stores allows us to differentiate ourselves from our competitors.'
Nuesser
claimed the card would build loyal customer relationships,
and hoped that there would be over 100,000 of the cards in
circulation by the end of the year.
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