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clickstream Financial Software and Systems

Read clickstream Company Review...click here

clickstream Financial Software and Systems

Irrespective of size or sector, every single customer learned something new about their business when they started working with clickstream.

Here are three examples:

PROBLEM 1
A company e-mailed a newsletter to all its known contacts every Friday, to promote events held that weekend. We were contacted because the company wanted to ensure that the information was relevant and of value.

SOLUTION:
clickstream discovered that over 30% of recipients read the newsletter on Monday mornings.


PROBLEM 2
A TV company was about to remove the most popular part of its web site because its server-log analysis software showed that it received few visits. They therefore concluded that it had little value.

SOLUTION:
clickstream discovered that visitors were in fact downloading that part of the site onto their local PCs and re-visiting it (in cache) many times – i.e. it was their most popular page.


PROBLEM 3
A mortgage company tracked the progress of potential customers through its online sales pipeline, but it was not confident that it was receiving accurate information about potential customers’ behaviour on their site.

SOLUTION:
clickstream discovered that people visited the site (anonymously) up to four times before starting the application process. clickstream also unearthed a previously unseen processing error in the second stage of their four-stage application which was leading to a high dropout rate.

For further information on clickstream Financial Software and Systems visit the clickstream website.