clickstream
Financial Software and Systems
clickstream Financial Software and Systems
Irrespective
of size or sector, every single customer learned something
new about their business when they started working with clickstream.
Here are three examples:
PROBLEM 1
A company e-mailed a newsletter to all its known contacts
every Friday, to promote events held that weekend. We were
contacted because the company wanted to ensure that the information
was relevant and of value.
SOLUTION:
clickstream discovered that over 30% of recipients read the
newsletter on Monday mornings.
PROBLEM 2
A TV company was about to remove the most popular part of
its web site because its server-log analysis software showed
that it received few visits. They therefore concluded that
it had little value.
SOLUTION:
clickstream discovered that visitors were in fact downloading
that part of the site onto their local PCs and re-visiting
it (in cache) many times – i.e. it was their most popular
page.
PROBLEM 3
A mortgage company tracked the progress of potential customers
through its online sales pipeline, but it was not confident
that it was receiving accurate information about potential
customers’ behaviour on their site.
SOLUTION:
clickstream discovered that people visited the site (anonymously)
up to four times before starting the application process.
clickstream also unearthed a previously unseen processing
error in the second stage of their four-stage application
which was leading to a high dropout rate.
For further information on clickstream Financial Software
and Systems visit the clickstream website.
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